As New Zealand’s largest gaming, hospitality and entertainment company, SkyCity Entertainment Group relies on significant digital support in their operations. Having been on an extensive transformation journey to upgrade their legacy systems and build their web, mobile and digital capability in the last few years, the time was right to engage a partner to assist with the next planned step of their journey - data management and analytics.
Recognising the need for strategic support and practical development, SkyCity engaged Deloitte Digital for support with a ‘Data-Driven Transformation’ initiative. This initiative was designed to unlock the strategic value from the data and analytics they held, in order to gain long-term value and informed decision-making.
The first stage of the transformation was the ‘Foundations’ phase, which involved developing key business and technology capabilities which would act as the building blocks for more advanced transformative steps further down the line. It would also assist SkyCity in embedding data and insights into their everyday decision-making, enabling them to make big strategic choices quickly and more effectively.
To facilitate that, Deloitte Digital recommended a new insights operating model (‘Centre of Excellence’) to standardise data and insights across the business. The team also delivered a comprehensive cloud-based data and analytics platform based on Microsoft Azure. SkyCity is initially using this platform to provide strategic and operational insights to their hotel business and intends to extend this to other businesses within the group.
Deloitte Digital has been a vital partner for SkyCity throughout the project to date. They have taken the time to really understand our business and culture and have used their experience from similar transformations to bring our people along on the journey.
Rob Hamilton | CFO | SkyCity Entertainment Group
The Deloitte Digital and SkyCity teams worked collaboratively every step of the way, resulting in the tailored solution being delivered in quick time.
With the introduction of a new operating model and the digital platform, the SkyCity team expects to benefit from improved operational efficiency, informed decision-making and revenue management. In turn, the platform is designed to enable SkyCity to significantly improve its approach to customer experience management.